The date of your live streaming event has come and gone — and things went pretty well. Now, you have some great content that resulted from the live event that you can use again and again. While it may seem that the content went out into space and disappeared without a trace, the recording you made can now be used in many ways.
Whether anyone was actually watching the first time or not, your content can serve you again if you allow it to come to life again.
Here are a few suggestions for reusing your content:
Make an audio podcast
Podcasts aren’t as popular as they once were, but they still have the benefit of being great pieces of content for people to enjoy in the car, while working out or while otherwise engaged visually. You can re-release the best speeches and motivational content from your event as an audio podcast — complete with the original introduction or a new one — and reach a new audience. Just be sure you listen to the content and make sure to take out references that will be lost on an audio-only audience.
Have an eBook made
Have someone transcribe the best information from your event into an eBook that can further carry your message and promote your goals. People who can’t sit still for a podcast or event might take the time to thumb through an eBook.
Break that transcript into blog posts
Whether you make an eBook or not, that great keyword-rich content of your transcript can find second or third life as blog posts. Use the posts to supplement an already-vibrant and engaging blog on your website for maximum benefit.
Turn the video into a course
Make an educational course from the video of the event. This will require additional new content made in your office or a studio, but that’s okay. Your big-name guests and carefully produce speeches will live again in a cheap-to-produce video course that you can build around them.
Remember to be thinking about second uses for creating future content from the moment you start planning each of your events. Then, you can make sure you capture everything needed for future content that builds on and enhances the effectiveness of the event.